Back to All Events

User Research & Persona Design for SMEs

Programme Type:
Interactive, practitioner-focused design thinking workshop

Delivery Method:
Online collaborative workshop via Microsoft Teams, using Miro for real-time group work and visual exercises

Location:
Online

Duration:
3 hours

Description:
This 3-hour, human-first, AI-enabled workshop helps startups, SMEs and larger organisations move from assumptions to evidence when designing new products and services. Drawing on best practices from Stanford’s d.school and MIT, together with design thinking methods developed at Atlantic Technological University (ATU) and refined through a decade of regional industry engagement, you will be guided through a clear, step-by-step qualitative research and analysis process.

Previous
Previous
17 September

Centre for Cross Border Cooperation - Annual Conference

Next
Next
27 October

TechTides (Derry)