Professor Ganna Pogrebna

Professor Ganna Pogrebna is a pioneer in Behavioural Data Science, an award-winning academic executive, and a leading expert on the intersection of Artificial Intelligence, Behavioural Science, and Organisational Transformation. She is the inaugural David Trimble Chair at Queen’s Business School and has held research roles at the University of Sydney, the Alan Turing Institute, Columbia University, and the University of Warwick, among others.

With an academic background spanning economics, decision theory, engineering, and computer science, Professor Pogrebna brings a unique interdisciplinary lens to her work. She specialises in helping organisations unpack the value of digital, data, and emerging technologies for strategic, operational, and cultural transformation.

She has advised governments, international bodies, and private sector organisations in sectors such as finance, defence, agriculture, healthcare, and cybersecurity. Professor Pogrebna has designed over 50 Executive courses and taught extensively in Executive Education, including at Warwick Business School, the University of Sydney Business School, AI and Cyber Futures Institute and currently designs and delivers leadership and AI training at the William J Clinton Leadership Institute.

She has attracted more than $30 million in competitive research funding across projects in AI ethics, behavioural cybersecurity, and strategic resilience. She has authored over 100 peer-reviewed publications and several books, including Navigating New Cyber Risks, The Big Bad Bias Book, and the Cambridge Handbook of Behavioural Data Science. A frequent media commentator, she is a contributor to Harvard Business Review, an editor of the Behavioural Data Science Week newsletter, and host of the Data Driven YouTube channel.